Lagos → remote, anywhere

Hi, I'm Faith.
This is my actual desk.

I run lifecycle marketing for a digital bank by day, and ship my own AI products by night — with no engineering degree, just Claude, Gemini, Lovable, and a habit of finishing what I start.

↓ everything below is real — scroll, click the folders, talk to April
Open to work · remote or relocate Leave a note on my desk
ALAT flow dashboard — 722.1% uplift
722% uplift, verified in the dashboard
🤖
Auto-Post — my robot that posts for me
🎂
Cheerly — birthdays, voice notes, Paystack
🎙️
April — my assistant, ask her anything
scroll for the whole desk ↓
The Filing Cabinet

Every case study, in one drawer.

Quick previews below — or skip straight to the full, granular write-up for a whole category.

🤖 AI Products — the full story → 📈 Lifecycle & Growth — the full story → ⚙️ Automation — the full story →
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Auto-Post
Solo-built AI product · live
Daily, hands-off›

An agentic tool that researches trending topics live on Google every day and publishes a LinkedIn post in my voice — no manual input, ever.

Read the full build story →
See it live →
🤖
🎂
Cheerly
Solo-built AI product · live
Full paid product›

Personal birthday pages with voice-note messages — plus real Paystack subscriptions, automated refunds, and Row-Level Security. Not a demo, a shipped product.

Read the full build story →
See it live →
🎂
📸
Pixdrop
Solo-built AI product · live
Hosted image & GIF links›

Upload → permanent direct URL → paste anywhere. A stripped-down hosting utility for marketing and ops teams who just need an embeddable image link, minus the ads and noise of Imgur.

Read the full build story →
See it live →
📸
🧩
Father Figure
Team concept · backend built solo
Father's Day campaign›

A Father's Day campaign the team dreamed up as an interactive HTML idea with no backend — I built the backend and got it live as a real, working product.

Read the full build story →
See it live →
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📈
Automated behavioral journeys
Wema Bank / ALAT · MoEngage
722% uplift›

15+ always-on behavioral journeys covering 11.5M+ automated trips, with individual flows converting up to 722.1% above control. Real dashboard, not a mockup.

Read the full build story →
ALAT Deals location-based flow — 6.5M trips started, 722.1% uplift
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Card conversion journey
Wema Bank / ALAT
73% lift›

A triggered, multi-touch journey that re-engaged customers who dropped off mid card request — 73% lift in conversion.

Read the full build story →
ALAT card feature email
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Dormant account activation
Wema Bank / ALAT
67% activation›

A segmented win-back journey for accounts that had gone quiet — 67% of targeted dormant accounts reactivated.

Read the full build story →
ALAT reactivation/security email
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In-app & in-email survey system
Wema Bank / ALAT · built solo
2.72% → 6.31%›

Built the whole survey flow myself — in-email plus in-app popups personalized by name and account status. Response rate: 2.72% → 6.31% of opens.

Read the full build story →
In-app survey name-capture popup
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Power Apps push notification tool
Built solo · Microsoft Power Apps
Self-serve tool›

An internal tool that lets marketing compose and send push notifications directly — no more waiting on an engineering ticket.

Read the full build story →
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Automated outreach tracker
Built solo · Google Apps Script + Sheets
Runs daily›

A Sheets-driven RESEARCH → REVIEW → READY pipeline with a dailyRun() script — used for real cold outreach to outlets like AfricanWriter.com and Brittle Paper.

Read the full build story →
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✉️
Email response tool
Built solo · Google Apps Script + Gmail
Cuts reply time›

Drafts and sends replies for recurring email patterns straight from Gmail, so I only step in for messages that need real judgment.

Read the full build story →
✉️
The Machine Shop

The dashboards, not just the claims.

Anyone can put a percentage on a resume. These are the actual MoEngage flow screenshots the numbers came from. Full automation deep-dive →

ALAT Deals (location-based) — 6.5M trips, 722.1% uplift
ALAT Deals, location-based — 722.1% uplift from control
ALAT Deals (Friday-Sunday) — 6.0M trips, 695.5% uplift
ALAT Deals, Friday–Sunday — 695.5% uplift from control
Ramadan PNS day 21-29 — 198.6K trips, 263.3% uplift
Ramadan PNS journey — 263.3% uplift from control
Google Apps Script

Automated outreach tracker

A Sheets-based pipeline (RESEARCH → REVIEW → READY) with a dailyRun() script that sends the next ready pitch automatically — used for real cold outreach to outlets like AfricanWriter.com and Brittle Paper.

Google Apps Script

Email response tool

Drafts and sends replies for recurring email patterns straight from Gmail, freeing up time for messages that need an actual human judgment call.

Power Apps

Push notification tool

Internal tool that lets marketing send push notifications directly — no more waiting on an engineering ticket for a routine send.

The Gadgets Drawer

Talk to my AI lab, not just read about it.

Three ways to interact with an AI version of me — built the same way I build everything else.

🎙️

April, my assistant

A voice-and-text assistant sitting in the corner of this page. Ask her anything about my work, my numbers, or whether I'd be a fit for a role — she'll answer honestly and ask you questions back.

📝

Fit Check

Describe the role or problem you're hiring for. April will give you an honest verdict — strong fit, partial fit, or not the right person — mapped to real evidence, not vibes.

Run a fit check →
📺

Visual interview

A live, recorded video conversation with an AI clone of me — good for a quick first-round feel before we ever get on a real call. Still in training — join the waitlist and I'll personally invite you the moment it's live.

The Corkboard

Real campaigns, pinned up.

A handful of the lifecycle emails I designed, wrote, and shipped at Wema Bank / ALAT.

SARA by Wema — community for women
SARA — banking community for women
Wheel of Love — Valentine's gamified email
Wheel of Love — Valentine gamification
SIM-swap security warning email
"Don't Be a Victim" — security nudge
Good Friday entertainment cross-sell
Good Friday — entertainment cross-sell
New ALAT app features email
New App — feature adoption push
AFCON goals subscription email
AFCON — subscription tie-in
ALAT Toolbox monthly roundup
ALAT Toolbox — monthly roundup
Weekend plans 5for5 promo
5for5 — weekend promo
Trending entertainment email
Trending — entertainment cross-sell
No 1 Fan customer appreciation email
No.1 Fan — customer appreciation
The Notebook

Words I've actually shipped.

Subject lines, social captions, and outreach copy — the writing behind the numbers.

Don't Be a Victim security email
"Don't Be a Victim" — the email itself
"Don't Be a Victim" — a security email that turns a scary topic into a clear, one-tap action.
Thank God It's Friday email
"Thank God It's Friday" — the email itself
"Thank God It's Friday" — cross-sell copy that doesn't feel like a cross-sell.
Wheel of Love gamified Valentine's email
"Wheel of Love" — the email itself
"Wheel of Love" — a gamified Valentine's send built entirely around one verb: spin.
Social media caption samples
Social captions — digital agency, certification program, product posts
Personalised outreach email case study
Personalised outreach email — signup campaign case study
In-app name-capture copy that lifted responses from 2.72% → 6.31% just by asking properly.
Pass Me a Note

Tell me what you need. I'll tell you if I'm it.

This runs through the same brain as April — an honest verdict, not a sales pitch.

The Ledger

How I got here.

B.Sc., Aquaculture
Federal University of Agriculture, Abeokuta
Not a straight line to marketing — but it's where I learned to work with systems, data, and patience for things that grow slowly before they grow fast.
Mar 2023
Content Strategist → Wema Bank / ALAT
Joined the lifecycle marketing team, writing and structuring the customer communications that would become the automated journeys below.
Since
Content Lead → Lifecycle Engagement Marketing Manager
Grew into owning the full lifecycle program — 15+ automated journeys, 11.5M+ trips, the in-app survey system, and the internal tools I built to make the team faster.
Nights & weekends
Auto-Post, Cheerly, Pixdrop, Father Figure
Four AI products, shipped solo, alongside the day job — because building things is how I actually learn.
In progress
MBA — Miva University
Putting a formal frame around everything I've been doing by instinct and iteration.
Leave a Note on My Desk

Let's talk.

Fastest way to reach me →
Email me directly
LinkedIn →
X / Twitter — @thenwaubani →
Open to remote roles and happy to relocate. Just ask April, she'll tell you the same thing.

AprilFaith's assistant

Visual interview with AI Faith

This is a recorded, consent-first conversation with an AI clone of Faith. By continuing, you agree the session may be recorded so the real Faith can review it and follow up personally.